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Episode 4: Just Because It’s Vertical and Short Doesn’t Make it TikTok. Plus Apple Giveth – and Taketh Away
YouTube Launches Shorts Fund: Big Red is ramping up the “compete with TikTok” game with a $100M fund for creators. Payouts will be determined by engagement and views, rather than ad revenue – and you don’t even need to be an official “partner” to win! But it’ll take a lot more than cash to dethrone Big T.
Cassie and Jim unpack that news, while also exploring how Apple is both a positive and a negative for the creator economy, details on new stuff from Koji, and what it takes to REALLY be an entertainment company today - inspired both by a Matthew Ball article and the Discovery / Warner Bros. merger.
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By Jim LouderbackYouTube Launches Shorts Fund: Big Red is ramping up the “compete with TikTok” game with a $100M fund for creators. Payouts will be determined by engagement and views, rather than ad revenue – and you don’t even need to be an official “partner” to win! But it’ll take a lot more than cash to dethrone Big T.
Cassie and Jim unpack that news, while also exploring how Apple is both a positive and a negative for the creator economy, details on new stuff from Koji, and what it takes to REALLY be an entertainment company today - inspired both by a Matthew Ball article and the Discovery / Warner Bros. merger.