The incredible Avril Chester, founder of healthtech Cancer Central, talks to The B Word about her brand journey and the power of design & colour in communications for people dealing with cancer, her work with NHS Scotland to pivot her tech during the Covid crisis, and the launch of the next-gen Cancer Central site & new podcast series too. Cancer Central is an award-winning HealthTech cancer platform that uses AI to guide people affected by cancer to find the support and information they need. The B Word is brought to you by branding agency Design by Structure.