Women owned business have been on the rise the past 10 years, and women of color have been strong drivers of this growth. I spoke with Jennifer Lopez, Founder of Camila Creative. A business named after her grandfather who was a leader and founder in his own right. We talked a lot about stepping into the legacy of our families and tapping into their strength to meet challenges. If we need heroes and people to look up to, all we need to do is look at our own family history! Jenn also talks to us about she leveraged her natural people skills to find success doing public relations, managing “influencers” and working with brands to put together some of the coolest events you see on social media. She also tells us how she deals with the negative side of social media and shares great insights on how to build positive relationships in any industry and why sometimes we have to be unhappy before we can dare to take leaps into the unknown. In this episode you will learn: -How to start a business -About the world of media influencers -How to navigate personal challenges -How I dug into my family legacy this week through my writing Of course, you can follow Jennifer @camilacreative too see behind the scenes of her and her cool clients or on her personal Instagram where she is always sharing upbeat tidbits @jennnlopez. Thank you so much for listening! Don’t forget to subscribe and leave us a review. You can also follow me @betsyaimeec and check out our site betsyaimee.com