So here we are with episode 4!

The first episode I was answering questions looking for an angle, and episodes #2 and #3 were pretty much rants about how to not get taken advantage of and the importance of owning your assets.

This week, I get into the meat of what an effective digital strategy is.  It all starts with knowing your customer and that's what we're going to cover today.

Plus, I did get a random question from a listener, so I decided to answer that as well..

Oh, and the worksheet I talk about in the podcast?  You can find it here:

http://mdta.co/2q3Dus5