When most of us think of messaging, we think of talking to friends and family using apps like Snapchat, WhatsApp, or Line. But a growing number of companies are developing innovative ways to use these and other messaging apps for business. In this episode, Jon Prial talks to two entrepreneurs doing just that. Eytan Oren is the CEO of Block Party, a consultancy focused on messaging for business, and Stuart Wall is the CEO of Signpost, a cloud-based marketing software company that helps companies build and manage customer relationships. Get a glimpse into what the future of messaging is all about.

You'll hear about:

• What messaging for business means (0:26)
• How messaging and social networks are different and how they overlap (3:07)
• How brands are using push notifications (4:10)
• What messaging apps are doing to avoid being perceived as spam (5:24)
• Who should be thinking about messaging to reach their customers (9:29)
• What companies should be doing to embrace this trend (12:34)