<p>In this week's episode of The Buyers' Market, we're diving back into the hot takes from our first three episodes to explore the ideas, challenges, and opportunities that come with making a digital push in an analog industry.</p>

In this week's episode of The Buyers' Market, we're diving back into the hot takes from our first three episodes to explore the ideas, challenges, and opportunities that come with making a digital push in an analog industry.

Episode 4 - Monthly Perspective W/ Matthew Winklestine

Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. 

BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm?

We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. 

We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. 

Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.

Business

Marketing

Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.

Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. 

BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&amp;C) firm?

We’ll learn how E&amp;C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. 

We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&amp;C space to hear how they solve today’s challenges with growing a brand in a distracted world. 

Join us to be entertained, gain practical concepts, and learn strategies &amp; tactics to evolve your E&amp;C Brand.

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Episode 4 - Monthly Perspective W/ Matthew Winklestine

Episode 4 - Monthly Perspective W/ Matthew Winklestine