When Odin had a child in the hospital (don't worry, it ended up all good), he took a few minutes to breath and drove around town. During that drive he stopped into a leather store called Tandy Leather. Odin Leather Goods was born that day. Literally. No lie. You'll hear more about this in this episode.

I have been watching Odin with his side business for many years now and I am exited to have him on the show today. He is a family man, has a full time marketing job in Dallas, Texas and runs Odin Leather Goods out of his garage on the side. He is a true example for so many out there trying to add a side business or side hustle to their life.

We have a great conversation because not only is Odin super personal and fun but he also has a wealth of experience of a normal guy doing something awesome. His leather work is high quality and his brand has become very strong. He has sold goods all over the world but, maintains a desire to keep this as a side project, which I think you will really like learning about.

We had a great time talking about his story, his products, his methodology, as well as how he prioritizes big areas of life.

Topics include:

• How Odin started Odin Leather Goods
• Juggling Family, Full Time Work and Side Business
• How Odin is a "Stubborn Hack" and how that is so cool to me!
• Products he makes.
• His most challenging product to make.
• The evolution of Odin's brand and logo
• How Odin keeps track of ideas and notes
• How we both went to college at Texas A&M University. Go figure?!
• The importance of branding
• How to flush out ideas and gain clarity on them