Episode Summary

You know what your product does, but every time you try to explain it, you ramble. This episode gives you a simple three-part template to explain your product in one clear sentence—no jargon, no feature dumps, just clarity.

Resources MentionedFree Resource

One Sentence Product Snap Worksheet (5-8 min worksheet)

A 1-page worksheet with the template, prompts for each part, and space for two alternate versions.

→ Download here

Recommended Kits

Persona Kit ($19)

Define exactly who your product is for with triggers, motivations, and objections.

→ Get the kit

Kickstart Kit ($19)

Turn a fuzzy idea into a concrete product direction with a 1-page Product Snapshot.

→ Get the kit

Ship List (Do This Week)

1. Write your one sentence using the template: "This helps [who] do [what] so you can [outcome]." Be specific. Use simple verbs like "create," "track," "send," "organize."
2. Test it on someone: Read them your sentence. Ask "What do you think this product does?" If they can repeat it back accurately, you nailed it. If they look confused, rewrite it.

Measure List

One metric: Can someone repeat your product back after hearing your sentence once?

If yes → You have clarity.

If no → Your sentence is still too complicated. Simplify it. Test again.

You'll know you have it when people nod and say "Oh, got it."

Key Takeaway

Clarity beats cleverness.

Use the template: "This helps [who] do [what] so you can [outcome]." Keep testing until someone can hear it once and explain it back. That's when you know it works.

About Ship Something

Ship Something: The Unstuck Product Show helps founders turn stuck into shipped. Each week, we take one common product problem and turn it into a simple framework and a real action plan.

New episodes every Monday, Wednesday, and Friday.

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Follow Product Kit OS

• Website: ProductKitOS.com
• Twitter (X): @SeanHiltos (founder, Product Kit OS)
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• YouTube: @ProductKitOS

Episode produced: January 2026

Hosted on: RedCircle

Support this podcast at — https://redcircle.com/ship-something/donations