Welcome to another episode of Pivoting to Success! Host David Armento is joined by Deanna Robinson, CEO of Social Impressions, to discuss her unexpected journey from marketing consultant to leading a thriving digital marketing agency. Deanna shares her experience of starting her business, overcoming challenges, and her passion for helping small to medium-sized businesses (SMBs) grow and succeed through innovative marketing strategies.

In this episode, Deanna dives into how she accidentally launched Social Impressions and the lessons she learned while navigating the complexities of entrepreneurship. She highlights the importance of staying adaptable and evolving her business to meet client needs, as well as the critical role of building a team of passionate, like-minded individuals who share the same vision.

Deanna also discusses the intersection of marketing and technology, particularly the rise of AI and its transformative effect on the industry. She shares how technology can enhance marketing efforts without losing the personal touch that businesses need to truly connect with their audiences. Additionally, Deanna talks about the importance of perseverance and passion in entrepreneurship, and how both are essential to overcoming the inevitable hurdles that come with building a business.

Whether you’re a small business owner, aspiring entrepreneur, or someone interested in the evolving world of digital marketing, Deanna’s insights on pivoting, problem-solving, and leading with purpose will inspire and motivate you to take bold steps in your own journey.

Key Takeaways:

• The power of pivoting and evolving your business to meet changing market demands
• Why building a passionate, high-performing team is essential to success
• How AI is reshaping marketing, and why it’s important to use technology wisely
• The emotional side of entrepreneurship: staying resilient through the highs and lows
• Practical advice on finding your niche, betting on yourself, and staying committed to your vision

Links and Resources:

• To learn more about KME Technology Solutions, visit: www.kmeitc.com
• KME Technology Solutions LinkedIn: https://www.linkedin.com/company/kmeitc
• David Armento's LinkedIn: https://www.linkedin.com/in/david-armento-kmeitc/
• Deanna Robinson on LinkedIn and website: Social Impressions

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