Podcast number four we get chatting to Phil Murphy the Global Experience, Digital and Strategic Marketing Director from Glen Dimplex.

In this episode we talk about perspectives on experience led digital marketing transformation in global organisations. 

Technology has enabled us to do alot more in customer delivery and there is a long way to go in terms of structures and competing in todays market, and the importance of digital transformation to change legacy businesses is more important than ever.

Business models are changing and direct to consumers are becoming more popular. From a commercial standpoint there is a real need to get closer to the customer.

Alot of leaders in businesses still don't have the indepth understanding of digital and it is important to educate and use data to educate your exec team.

We also talk about management consultancy support and how the framework is really useful however the business should own and define the strategy.

Customer experience led strategy allows you to get to market quicker and in a more affordable way. It also derisks investments and adds value to your customer adding to the bottom line.