"SHIFT HAPPENS: Thriving in a Tougher Market," aims to empower real estate agents to gain market share even when the market is declining. It emphasizes a crucial mindset shift, urging agents to see market corrections not as threats but as opportunities to "double down" and intensify their efforts while competitors hesitate. The course outlines tactical changes for success, including significantly increasing conversations with clients, continuously sharpening sales skills, becoming a go-to market expert, and focusing on "controlling the controllables"—actions within an agent's direct influence, like calls made and appointments set. Ultimately, the material provides a structured plan for agents to implement these strategies and thrive in challenging real estate environments.