Winning battles in the Cola Wars - Ramesh Vangal

What’s in a name? Well, when it came to breaking cola brands in India in the 80s, it turns

out, quite a lot.

In this episode of Make or Break, we hear from Ramesh Vangal, former president of Pepsi

Co India, who found himself against the clock to make one of the company’s biggest ever

branding decisions.

Having reached the final stages of negotiations to bring the Pepsi cola to India, Vangal found

himself put on the spot by the country’s food processing minister. Unable to get hold of his

senior colleagues, it was down to Vangal to make a decision that could potentially tank the

whole deal.

This Podcast is brought to you by Radio Wolfgang for Auddy

It was presented by Owen Bennett Jones and it featured Ramesh Vangal

It was produced by John Jo Devlin and Eli Block and the Executive Producer was Ellie DiMartino

With support from The Open University - www.openuniversity.co.uk/management

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