Unsinkable Marketing

Episode 4: Relationship Marketing


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In today’s episode, we’re talking all about traffic generated by RELATIONSHIPS. With relationship-driven traffic, these are typically people, like search traffic, in need of a solution to a problem, and when they’re coming by way of a personal recommendation, it means you’re often one of only a handful of options, maybe the only option they’re considering. You’re not competing with pages of Google results or the hundreds of other posts that clog your audience’s social feeds. This is the bucket of traffic that converts at the highest rate for our business.
Show Notes:
http://abbygrace.co/bpa (Brand Photography Academy Waitlist)
https://juliestoian.com/how-to-create-a-marketing-plan-that-doesnt-rely-on-facebook-ads/ (Julie Stoian: How To Create A Marketing Plan That Doesn't Rely on Facebook Ads)
https://www.marketersheart.com/ (Marketer’s Heart)
https://laurameyer.consulting/ (Laura Meyer)
https://lindalestudios.com/ (Lindale Studios)
http://www.facebook.com/groups/brandphotographers/ (Brand Photographers: Assemble Facebook Group)
...more
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Unsinkable MarketingBy Abby Grace