Saul Colt is the world's best word-of-mouth marketer. He is the driving force in Canada behind brands like ZipCar and Freshbooks.  He built and sold his own comic book company all while running his family business for years. Saul has not had a traditional path to success as you will hear, but the lessons he has learned along the way about himself are extremely impactful.  He tells us the story of how he went from making himself almost impossible to hire, to having companies apply to him for his services. He now runs an idea company and works with some of the worlds biggest brands, but as you will hear, it’s a long way from his family’s corrugated box company to being written about in New York Times best sellers.