SMART is a convenient acronym for the set of criteria that a goal must have in order for it to be realized by the spa professional. Join spa industry expert Richard Merrill alongside gothic alternative day spa owner and advanced beauty business educator Leigh Wick for a fun workshop style episode in creating a SMART strategy for achieving new levels of success in 2023. We promise not to make any mention of or reference the antiquated “New Year, New Me” catchphrase!