Social selling has become a massive buzz term, but what does it actually entail? What does good look like? How can marketing teams work together with sales to support sharing content and insights? 

In this episode we welcome back Anthony Fox, Head of Sales for US at F-Secure and Rebecca Takada, VP Marketing for Empire Selling, to disuss social selling best practice, as well as: 

-The case study problem – how to elevate internal learnings in an industry defined by anonymity

-Making the case against short-termism – why putting time and budget into long-term strategic pieces can have more impact than quick-fire responses to the latest breach.