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Episode 4 - The importance of analytics (and memes!) in B2B brand building and demand generation
Laura Caveney from Ruler Analytics is not only a fantastic marketer, she also brings deep insights into the critical areas of analytics and attribution....and memes!
If you think that memes are just a low form of content in b2b marketing, think again. Laura talks about the power of a meme and why they're so powerful on social media.
We also dive into what b2b marketers should be doing less of, what prevents more brand building work from being done in b2bs and which metrics are overvalued...and which are the ones that matter.
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By Amir BazrafshanLaura Caveney from Ruler Analytics is not only a fantastic marketer, she also brings deep insights into the critical areas of analytics and attribution....and memes!
If you think that memes are just a low form of content in b2b marketing, think again. Laura talks about the power of a meme and why they're so powerful on social media.
We also dive into what b2b marketers should be doing less of, what prevents more brand building work from being done in b2bs and which metrics are overvalued...and which are the ones that matter.