<p>Steve addresses the myth that cold calling does not work. The reality is that cold calling DOES work, you just have to know HOW to make it work.</p><br><br>

Steve addresses the myth that cold calling does not work. The reality is that cold calling DOES work, you just have to know HOW to make it work.

Episode 4: The Myth that Cold Calling Doesn't Work.

Learn sales from the dean of sales training----Steve Schiffman---40 years of experience each week, tips and techniques you never knew or forgot. Increase your sales today.Who is Steve Schiffman. Nearly 40 years ago Steve Schiffman got a job selling for a magazine. He found out in the first week that no one called HIM, no one wanted to buy and without appointments he would fail. He began by tape recording every cold call that he made and listened to them. He discovered the same objections resulted each time. He learned to turn objections around quickly and started teaching these techniques to o

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Episode 4: The Myth that Cold Calling Doesn't Work.

Episode 4: The Myth that Cold Calling Doesn't Work.