In this episode of Extu's The Mid-Marketers, Nichole Gunn, Adam Dilbeck, and special guest Savannah Bobo uncover the fascinating psychology behind what drives people to engage with incentives. They dive into how tapping into core motivators—like achievement, competition, and recognition—can elevate channel partner loyalty and boost sales performance. The team breaks down the science of reward structures and explores why some programs thrive while others fall flat. If you’re curious about what really moves the needle, this episode is for you!