Why do brands fail? There are a few key components of brand success, and they all surround leadership and process. Chris and Mike talk about their experiences helping brands to lead. We’ll discuss failures in leadership, following your strategy and turning it all into a process. Because leadership is hard work. But when you do it right, it results in more than money, but a brand you can be proud of.

AZ Brandcast is a podcast discovery the unique identity of Arizona through the lens of Arizona brands and the people who build them.

To find out more about AZ Brandcast visit https://azbrandcast.com