Show Highlights:

• Emily's diverse background
• Creative operations in franchising
• Franchising before and after the pandemic
• The Digital Shift
• The Great Resignation
• Brand Integrity in franchising

Quotes:

Emily: “We were connecting with brand partners and folks who weren't even working with us yet to see how we could help them gather feedback from their systems and immediately start getting input into what franchisees needed most what was happening in the system, how franchisors could respond to that.”

Emily: “You can't deny a digital-first existence anymore. You know, any brand that is trying to say that, that you just don't have to have a website, you know, I don't know where you're living, or where people will find you if you just don't think you have to have a website at all.”

Emily: “It is as much a great resignation as it is a realization that it's not a resignation issue. It's a retention issue. And brands have not built strategically to retain long term.”

Emily: “You're not just you're not buying a business when you invest in a franchise. You are making an investment with a cold selective whole of other people in that system.”

Get connected with Emily George and learn more about her work with the link below:

• LinkedIn: https://www.linkedin.com/in/georgeemily/
• Website: franchisebusinessreview.com/

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