In this episode Laura and Fiona discuss: <ul> <li style="font-weight: 400;">Why it's so important to understand your audience</li> <li style="font-weight: 400;">Some of the key starting points</li> <li style="font-weight: 400;">How to approach building a customer avatar</li> <li style="font-weight: 400;">How to go deeper into creating a picture of your ideal client and understanding how to communicate in a way that will instantly resonate with them</li> </ul>

In this episode Laura and Fiona discuss: Why it's so important to understand your audience Some of the key starting points How to approach building a customer avatar How to go deeper into creating a picture of your ideal client and understanding how to communicate in a way that will instantly resonate with them

In this episode Laura and Fiona discuss: <ul> <li>Why it's so important to understand your audience</li> <li>Some of the key starting points</li> <li>How to approach building a customer avatar</li> <li>How to go deeper into creating a picture of your ideal client and understanding how to communicate in a way that will instantly resonate with them</li> </ul>

Episode 4: Understanding your audience and building your customer avatar

Brave and Brilliant is a podcast for women building businesses from Fiona Minett, founder of Boss Your PR and Laura Ludlow, founder of DiscovHer.

We have over two decades worth of experience in running and working with small businesses and have joined forces to offer up our own experience as well as that of the experts in our business network.

We will be covering all aspects of business; whether you are an aspiring business owner, running a start up or fully in the trenches of business already.  Our aim is to inspire you and to support you on the never ending rollercoaster that is building a business.

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Brave and Brilliant is a podcast for women building businesses from Fiona Minett, founder of Boss Your PR and Laura Ludlow, founder of DiscovHer. We have over two decades worth of experience in running and working with small businesses and have joined forces to offer up our own experience as well as that of the experts in our business network. We will be covering all aspects of business; whether you are an aspiring business owner, running a start up or fully in the trenches of business already. Our aim is to inspire you and to support you on the never ending rollercoaster that is building a business.

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Episode 4: Understanding your audience and building your customer avatar

Episode 4: Understanding your audience and building your customer avatar