Ideal Customer Profiling - get it wrong and your ABM project can derail when it comes to results, but who should be involved? And why is it not just marketing's problem? With Robert Norum we get back on the Soapbox and discuss!

Ideal Customer Profiling - get it wrong and your ABM project can derail when it comes to results, but who should be involved? And why is it not just marketing's problem? With Robert Norum we get back on the Soapbox and discuss!

Episode 4 - What's all the hype around Ideal Customer Profiling

Welcome to our very own podcast sessions where the three directors of Ice Blue Sky get on their collective Soapbox to talk about all the pressing issues around B2B business growth. Covering ABM, Lead Generation and Sales &amp; Channel Enablement strategies, there’s a lot to discuss! You can find us on Spotify, LinkedIn, and YouTube. Tell us what you want to hear; we might just invite you on for a chat!

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Marketing

Welcome to our very own podcast sessions where the three directors of Ice Blue Sky get on their collective Soapbox to talk about all the pressing issues around B2B business growth. Covering ABM, Lead Generation and Sales & Channel Enablement strategies, there’s a lot to discuss! You can find us on Spotify, LinkedIn, and YouTube. Tell us what you want to hear; we might just invite you on for a chat!

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Episode 4 - What's all the hype around Ideal Customer Profiling

Episode 4 - What's all the hype around Ideal Customer Profiling