Dr. Peter Robbins of Dublin City University Business School is one of Ireland’s foremost experts in innovation. In a masterclass held recently at Ryan Academy, he explains how the ‘Design Thinking’ toolkit can harness innovation and radically improve processes for small businesses.
Speaking to InterTradeIreland’s Innovation Station podcast, Peter explains that Design Thinking can ‘de-risk’ complex innovation projects by testing and prototyping the entire process, which in turn then maximises the return on investment at the end.
“There is a tool book and methodology to Design Thinking as opposed to blue sky thinking or naval gazing. It is something that needs ‘top down’ support, but Design Thinking is quite accessible and if companies commit, it is a process that delivers results.”