Blogging is one of the most powerful tools an author can use to build visibility, credibility, and momentum—long before your book is even published. In this episode, Jenna and Sara share tips for getting started, staying consistent, and making your blog work for your long-term publishing goals.

Blogging is one of the most powerful tools an author can use to build visibility, credibility, and momentum—long before your book is even published. In this episode, Jenna and Sara share tips for getting started, staying consistent, and making your blog work for your long-term publishing goals.

Episode 4: Why Blogging Is Important for Authors

The Book-A-Go-Go podcast was started out of a desire for its co-hosts to share their industry knowledge with their clients. As a writer/editor and a publisher, Jenna Rose Robbins and Sara Stratton found themselves repeating much of the same information to their clients. Rather than continue to do so, the duo — who have worked on more than a dozen books together — decided to record their knowledge for easy dissemination.
The first 18 episodes comprise the “Reference Episodes” — the steps and info needed to take an author from finished manuscript to printed book. While these first episodes are scripted, future episodes will have more of a casual, talk-show-style format.

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The Book-A-Go-Go podcast was started out of a desire for its co-hosts to share their industry knowledge with their clients. As a writer/editor and a publisher, Jenna Rose Robbins and Sara Stratton found themselves repeating much of the same information to their clients. Rather than continue to do so, the duo — who have worked on more than a dozen books together — decided to record their knowledge for easy dissemination. The first 18 episodes comprise the “Reference Episodes” — the steps and info needed to take an author from finished manuscript to printed book. While these first episodes are scripted, future episodes will have more of a casual, talk-show-style format.

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Episode 4: Why Blogging Is Important for Authors

Episode 4: Why Blogging Is Important for Authors