What are the main reasons why startups fail and what they should pay attention to in order to be successful? Conversation with Irina Kremleva, Finance and Digital Transformation Leader with passion for innovation projects within large FMCG & tech companies. She is also the CEO of the Edtech for Russian-speaking entrepreneurs from all over the world, Mesto.University (www.uni.mesto.co). Mesto.University helps startups to create new products/services, launch them to the market and grow successfully, through mentoring, coaching and domain expertise.