Representation matters in sports, music, advertising and entertainment. When you see yourself on the big and small screen, in ad campaigns and leadership roles, it creates a wider sense of possibility; you can more fully envision that doors are open to you. More diversity on screen, in ads, on stage and in decision-making positions goes a long way towards inspiring the next generation – the notion that we have to “see it to be it.” It also makes good business sense. Equity is not only important, it’s also good for the bottom line. It’s estimated that there are billions in untapped revenue given the lack of representation for all stories – and faces. So, what’s stopping these industries from achieving it?