This week on Highly Educated Podcast we bring in apparel creator, surf shop owner, and brand curator Adam Mar. A local to Long Island, New York - Adam has been coming out to Montauk ever since he was a little kid. For those who don't know Montauk, it's one of the most visited summer destinations in the world from June to September.

However, living out in Montauk year-round for nearly the last decade and owning a surf shop is no easy feat - especially with the lack of affordable commercial property and hyper-inflated costs of rental housing to retain employees. Adam continues to support and connect with the community and that's how he makes it work. Between the free quarterly surf board swaps, always offering cheap surf wax, and participation in dozens of local events and causes throughout the year - he really is grabbing on to the local surf community. His shop also offers a very unique collection of boards that other shops don't carry so it's always worth the stop-in to check out their current inventory!

The truth is we need more guys like Adam, who continue to operate and inspire out of small town environments that lose headway every day to large scale developers and big box brands. He is an example of the "Mom & Pop" stores we've been so desperate to keep in the downtown Montauk area, in The Hamptons, and beyond. Listen now!

This podcast episode is brought to you by Adam Mar in Montauk, New York. Adam Mar offers a unique selection of quality surfboards and thoughtfully made apparel. Check out their website at www.adammar.co.

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