I borrow the idea of psychographic profiles from Magic The Gathering design, where Tammy/Timmy, Jenny/Johnny and Spike describe the player who likes to win big, the player who likes to win quirky and the player who likes to win often. MTG card designers often checklist that they have cards that appeal to each profile, and I think dance classes could be checklisted in a similar way (assuming we could come up with a good set of psycographics for dancer learners)