Join me as I talk with Gary Esposito, Partner and Chief Strategy Officer of the ZUNDA GROUP, a nationally recognized brand package design group. Gary has led and managed design and creative teams at ZUNDA for many clients such as Henkel, Unilever, Newman’s Own, Saputo, Dannon and many others.

Gary’s brand promise is “At the heart of great brands are great relationships. Intimately understanding the needs of a brand’s stakeholders, and ultimately of its consumers, and then becoming “one of them.” These relationships allow us to challenge conventional wisdom. Because, at the end of the day, if we didn’t explore every possible scenario which might impact a brand’s transformation , we haven’t done our job.”

Gary’s brand style is “approachable expertise”

Gary’s personal mantra is “do what you love, and you’ll be great at it”

I have had the pleasure of knowing Gary for a long time as a good friend and as competitor on many brand packaging projects. Gary lives a strong personal brand which is twofold: One, be damned good at what you do. The second, is to do it in a way that is unique to you.

Download Transcript: DPB Podcast Transcript_Gary Esposito