In this episode of "Empathy at the Table," I sit down with Saad A. Saad, a Sales Negotiator, to explore what truly makes a great negotiator. We discuss:

✔ The importance of context in every negotiation

✔ Finding the balance between empathy and assertiveness

✔ How friction can lead to better deals

Saad also shares insights from his experience in sales negotiation and discusses his new book, "Mastering Sales Negotiation"

This episode is packed with valuable takeaway