This week on the Wicked Thoughts Podcast, we're learning a whole lot from Jason Cruz - communication and brand strategist, business coach, and content creator.

As a guest lecturer for various academic institutions, Jason has a unique perspective on teaching digital marketing, drawing from his past and ongoing experiences in the space. We talk a little about the importance of keeping up to date with trends and choosing to learn from people who are in the thick of things.

We cover the boom of the creator economy, the value of GenZ customers, the Facebook outage, and how you don't have to be on every social media platform. The secret is in understanding your target market and using platforms to reach them. And as if he hasn't spoiled us enough with all his knowledge, Jason breaks things down for all our MSMEs out there looking to thrive in the digital space - a framework that also, somehow, applies to dating. So if you're gunning for a strong digital presence (and a life partner), have a listen!