February 11, 2026

Episode 40: Magic Chocolate Joe Whinney - What Is Magic Chocolate?

21 minutes

Joe Whinney is the CEO and Co-Founder of Magic Chocolate.

Joe Whinney is the former CEO and co-founder of Theo Chocolate, the first 100% organic and fair-trade chocolate company in the US and he is now the CEO and co-founder of Magic Chocolate, the world's first Regenerative Organic Certified chocolate bar.

TOPICS EXPLORED

0:00 – 0:23 – Introduction

0:23 – 1:00 – Joe Whinney's bio

1:00 – 3:20 – What is Magic Chocolate and how did it begin?

3:20 – 5:26 – How did you become interested in making chocolate?

5:26 – 7:23 – How can entrepreneurship help foster a more compassionate and just world?

7:23 – 9:12 – What are some of the social and environmental challenges in the chocolate industry?

9:12 – 11:10 – How does Magic Chocolate aim to address some of these social and environmental issues?

11:10 – 12:47 – How do you source the ingredients for your chocolate, and how does that differ from the way most chocolate companies source their ingredients?

12:47 – 14:36 – Can you tell me a little bit about plant-based or vegan chocolate?

14:36 – 16:48 – What are some of your favorite things about Magic Chocolate?

16:48 – 19:24 – What do you see as the future of sustainable food and farming?

19:24 – 21:32 – Things to share and wrap up

MAGIC CHOCOLATE:

https://magicchocolate.com/

RESOURCES

https://magicchocolate.com/collections/chocolate-bars

https://magicchocolate.com/collections/new-truffle-bars

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