Key Takeaways

• Niche B2B Podcasts. Having a podcast as a small business owner is such a powerful tool to learn about all that is happening within your industry but also develop valuable relationships with business partnerships. 
• Market Strategy Vs Marketing. Having a strong market strategy means to understand your value proposition that you are offering to the market. Marketing on the other hand is about developing a brand and recognition within your industry.
• Content Can Lead To Business Development. Developing high value content focused on your niche target audience can be a catalyst for people discovering your works and wanting to connect with you. In B2B businesses especially, a podcast can be a great tool to invite other individuals from the industry to be featured on your show which can lead to a partnership being formed and provide you access to their network.

Key moments

• 01:25 – Dr. Roxie’s background in health tech and the healthcare industry
• 04:20 – The potential of marketing in the healthcare industry
• 06:50 – The benefits of being a content creator
• 08:51 – How to start your brand building journey
• 10:22 – How content can boost business growth 
• 13:06 – Understanding the strategy and ROI of content marketing
• 15:56 – Trends in the digital marketing landscape in the healthcare industry
• 18:19 – The value of LinkedIn
• 23:30 – Market Strategy vs Marketing Strategy
• 29:15 – Having a content creation team 
• 33:16 – Advice for companies that want to adopt digital marketing
• 37:17 – Rapid Fire Round

Quote

• “Content creation is one of the best tools for generating sales leads and building authority within your industry..” – Dr. Roxie Mooney

Subscribe to the podcast:Apple Podcasts - https://apple.co/2x0G3UmSpotify - https://spoti.fi/3dVzK4X Connect with Rodney:Healthtech Hustle - WebsiteRodney Hu - LinkedIn Connect with Dr. Roxie Mooney:Legacy DNA  - WebsiteDr. Roxie Mooney  - LinkedIn