TIABC's Voice of Tourism host Walt Judas welcomes Michael J. Ballingall, Senior Vice President of Big White Ski Resort Ltd., for a dynamic conversation on hospitality, ski tourism, and the future of winter recreation in BC. Michael shares his journey from Winnipeg to Jasper Park Lodge and eventually to the Okanagan, where he helped shape Big White into a world-class destination. He reflects on lessons learned in hospitality, his time working abroad in Australia, and the unique attributes that make Big White stand out—including its legendary champagne powder and close proximity to Kelowna’s international airport. Michael also discusses the challenges of red tape, the need to attract new generations of skiers, and the importance of infrastructure and air access in keeping BC’s ski industry globally competitive.