Channel chiefs often talk about improving “ease of doing business” between vendors and partners. Making things easier means sales will flow faster, followed by more revenue that benefits vendors and partners alike. However, the systems, processes and policies in channel programs create a labyrinth of complexity for partners. The more time partners spend navigating vendor systems and complying with policies, the less time they spend working with customers and generating sales. Rodolpho Cardenuto, president of SAP’s Global Partner Operations, believes creating frictionless partnerships is a necessity to ensure vendors and their partners are able to keep pace in meeting market needs and expectations. Cardenuto joins Pod2112 to talk about what it means to create and maintain frictionless channel programs.