Our podcast is all about storytelling. Afterall, who wants to hear another opinion about inflation and interest rates? How many people do you know who grew up working on a cattle ranch, got a degree in music and ended up in the asset management industry? Today, Franklin Parker may not be a famous singer/songwriter in Hollywood, but he has written an interesting book about goals-based investing, which came out last year.

On this episode, Franklin shares his professional and personal journey, the why behind his belief in goals-based investing, and his advice to current and future wealth managers.

Franklin is the founder and chief investment officer of Directional Advisors in Dallas. He is a CFA charterholder, international speaker, and author of numerous peer-reviewed papers and articles. In 2017, Parker was awarded the NAAIM Founder’s Award for Investment Research for his work on merging active investment management and goals-based investing. Before starting Directional Advisors, Franklin was CIO at Bright Wealth Management, Managing Director at CH Wealth Management, and Financial Advisor at Edward Jones and LPL. His degree in music was achieved at the University of North Texas.