One of the seven-part series of podcasts connected to our 2017 TRENDS publication. The digital advertising world is becoming increasingly more competitive due to a variety of factors from ad blocking to shorter consumer attention spans to FCC regulations to a shift in TV viewing habits. In this episode, Media Buying Specialist J.P. Krainz and Social Media Team Manager Madison Letizia offer suggestions for reevaluating marketing goals, aligning goals with brand messaging and creating more compelling ad content to help your brand overcome the evolving advertising landscape.