In this episode we explore the fantastic career trajectory of Zurich-based leadership and communication coach Ulrike Seminati, a former C-level communication advisor. We discuss Ulrike's career journey, from roles in internal communication in the automotive, broadcasting, and chemical industries to becoming a C-level executive in a pharmaceutical company. Ulrike, who is wonderfully humble yet brave, explains her unique approach of combining training and coaching to help leaders communicate more authentically. We also discuss the changing nature of corporate communication, stressing the importance of human-to-human interactions, the value of leaders’ communication authenticity, and the significance of acknowledging individuality in corporate messages.  Ulrike shares some exciting stories from her past, such as planning events in different cultures, taking on some ambitious projects and her tips for working with the C-suite. 

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