Most 12 step programs start with this... "Do you realize you have a problem?" When it comes to the sales process, most people seel to needs, but customers buy to wants. Ultimately, you have to get to the root cause of the problem the client is having, and help them find the optimum solution to it. You do this by helping them to explore issues surrounding the cause of the problem, and help them navigate to a successful, profitable, and satisfying solution!

Here are some things to ponder as you start to develop your sales conversations and marketing messages with potential customers:

Are They OPEN In the Process

* Oblivious

* Pondering

* Engaged

* Need

Find The CORE Issue(s)

* Conflict - Internal or External

* Obvious - Clear or Hidden Issues

* Relationships -

* Evolution - Ready For Change?

Is Now A SMART Time To Act?

* Specific

* Measurable

* Achievable

* Relevant

* Time

In this episode, we will explore how these concepts can help you get to a place where people care when you ask, "How Can I Help You?"