What if the reason you give in to distractions isn’t what you think? (I recently confronted this eye-opening truth in myself.) The way we talk about distraction, especially digital distraction, has changed a lot in recent years.

We see what the big players are doing to us as they mine our attention for profit. We say we want focus on work and be more present with loved ones … then can’t seem to stop the mindless scrolling.

We set personal rules, wear noise-cancelling headphones, and install web-blocking apps. And yet, they don’t seem to work very well.

So, what’s really going on here? Listen up as I share Oliver Burkeman’s insightful explanation from his recent message in The Imperfectionist in:

BUSINESS GENIUS | Episode 405: The Truth About Distraction