Business Genius

Episode 409: Avoiding Anorexia of the Soul


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What is an entrepreneurial balance sheet? And why do you need to make  one? Entrepreneurs who know what it’s like to experience “anorexia of the soul” will tell you it’s a fate worse than any financial failure you might fear in your business!

Pretending to be someone you’re not and selling what you don’t believe in or in a way that isn’t congruent with your true self, is a road to ruin.

And being solely focused on striving to please the market and presenting the brand persona you think will sell, but isn’t who you really are, isn’t sustainable long-term. It only leads to a growing sense of disconnection from the self.

It’s critical to your future success to start disciplining yourself to think about all aspects of your business in terms of assets and liabilities. This guides your future decision making more effectively.

Your entrepreneurial balance sheet is different from your financial one. It has five things on it that require regular evaluation. In this episode, you’ll learn what they are and how to make this kind of balance sheet for yourself.

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Business GeniusBy SMARTSTART

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