Creativity matters. It makes a huge difference in so many ways. This episode focuses on 3 reasons why creativity is important. Use this information to get your team or organization excited about applying creativity to the work you all do together. The impacts can be amazing!

What You’ll Learn

• 3 reasons why creativity matters for businesses, organizations, schools, and families
• The details of huge economic gain that organizations have achieved from applying Creative Problem Solving, TRIZ, and other creative processes. 

Resources Mentioned in the Episode

• Birdi, K., Leach, D., & Wissam, M. (2012). Evaluating the impact of TRIZ creativity training: An organizational field study. R & D Management, 42(4), 315-326.

• Epstein, R., Schmidt, S., & Warfel, R. (2008). Measuring and training creativity competencies: Validation of a new test. Creativity Research Journal, 20(1), 7-12.

• Firestien, R. L. (1996). Leading on the creative edge: Gaining competitive advantage through the power of creative problem solving. Colorado Springs, CO: Pinon Press.

• IBM 2010 Global CEO Study: Creativity Selected as Most Crucial Factor for Future Success

• Pressfield, S. (2002). The War of Art. - great book!