In today’s episode of Beyond StArtups, we are joined by Charlie Aitken, Director at Rum Cay Rum, which provides a premium spiced rum, inspired by the way of life his grandparents embraced after spending part of their lives in The Bahamas.

Charlie shares the story behind the flavours and ethos of this brand. He delves into how he learned about the distillery process, and what led him to combine the flavours that makes this rum so unique.

Listen to hear how Charlie has built his business from the ground up, the challenges he has had to overcome in the beverage industry, and how he is realising his aspirations for the business.