I love the hot-take. We live in a world of it, and the headlines are great. Yet to take serious action you need to look beyond the surface.

We have become obsessed in sports with metrics that give us either a false sense of security or are portents of doom.

Today I discuss TV Ratings, the NFL and the lack of Digital understanding.

I am not a believer in Zero Sum, but in a changing world. TV numbers are important...and were once the only metric to judge on.

BUT when we look at the modern world, using this old world metric in isolation - which is done a lot - we are missing the real picture, and that's a mistake.