In Episode 41 of '100 Days of Data,' Jonas and Amy tackle the critical topic of AI ethics with a compelling opening: 'Just because we can doesn’t mean we should.' Together, they explore how fairness, accountability, and transparency form the ethical backbone of responsible AI systems. Through real-world stories—from biased loan approvals to opaque patient triage systems—they illustrate how ethical missteps in AI design and deployment can lead to serious social and business consequences. The episode highlights why ethical considerations shouldn't be an afterthought, but instead an integral part of AI development from day one. With insights from industry and academia, Jonas and Amy explain how ethical AI isn't just the right thing—it's also smart business. It's a must-listen for anyone building or managing AI solutions, particularly as technology races ahead of regulation.