[NEW EPISODE ALERT] 

This week on Brands In Play, Nic Hill and Albane Prioux sit down with Matt Kidd and Lex Alexander from GETREKT Labs. They've carved out a rare niche, building tools, formats, mini-games, and interactive overlays that help brands show up natively inside livestream gaming culture. We unpack how they think about creator freedom, audience participation, API-driven outcomes, and what publishers are doing behind the scenes to get more value out of sponsored streams.

In the news, Balenciaga drops couture-grade armour inside PUBG, QR Codes might become a thing of the past, Paramount revives The Running Man, and Netflix officially launches Netflix House.

And in our Real Time Review, we take you into Takis’ Summer of Intensity Campaign on Twitch, done by our friends at GETREKT Labs. Expect different games, different formats, interactive overlays, polls that shape the challenges, and a full look at how this campaign pulled the community into every moment.

Follow 
GETREKT https://www.linkedin.com/company/getrekt-labs/posts/?feedView=all
Matt Kidd  https://www.linkedin.com/in/matt-kidd-live-stream-design/
Lex Alexander https://www.linkedin.com/in/lex-alexander-media-and-beards/

Follow Us:

Nic Hill -   https://www.linkedin.com/in/nic-hill-6553873/
Albane Prioux -   https://www.linkedin.com/in/albaneprioux/
Edward Regue -   https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
Dr. Giovanna Casimiro https://www.linkedin.com/in/ggcasimiro/

Website: https://www.brands-in-play.com/

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