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Episode 41: Journey to Becoming a Coach for Bakers
Tales of Transformation with Ann Girling
Episode 41: Journey to Becoming a Coach for Bakers
Date broadcast: 9th September 2025
In this episode Jenny shares how she became a 6 figure baker including how she came to make a cake for Charles’ and Camilla’s first wedding anniversary and then had a change of direction when she decided to become a coach but specifically to help bakers build great businesses and get paid their worth. She is about to launch her membership group on Facebook, Sweet as Success.
Her two key learnings from her journey were the importance of having a mentor and coach in your life and saying yes to opportunities and then figuring it out which I am a great subscriber to.
As for books she chose four: “Let Them” by Mel Robbins, “Rise, Sister, Rice by Rebecca Campbell, “The One Thing” by Gary Keller and “Infinite Receiving” by Sue Ashworth
After 25 years in the cake industry, making a royal cake, winning awards, and even popping up on TV, Jenny built and sold her six-figure cake business and trained as a coach. Now, she’s on a mission: to help cake makers build confident, profitable businesses (without losing their sanity or love for baking). Jenny’s not your average coach. She's your biggest cheerleader, business BFF, and the one who makes growing your business actually fun. With her proven strategies and real talk, she supports and empowers bakers around the world. Her membership, Sweet As Success Club, is the go-to place for bakers to level up their business knowledge and technical skills, all while being part of a no-drama, cheer-each-other-on kind of community.
You can connect with Jenny here:
To connect with me and join my group:
https://www.facebook.com/groups/unlikelyguru/?ref=share
https://linktr.ee/AnnGirling
Thank you for listening to Tales of Transformation! If you enjoyed this episode, please leave us a review on Apple Podcasts and share it with your friends.
View all episodes
By Ann GirlingTales of Transformation with Ann Girling
Episode 41: Journey to Becoming a Coach for Bakers
Date broadcast: 9th September 2025
In this episode Jenny shares how she became a 6 figure baker including how she came to make a cake for Charles’ and Camilla’s first wedding anniversary and then had a change of direction when she decided to become a coach but specifically to help bakers build great businesses and get paid their worth. She is about to launch her membership group on Facebook, Sweet as Success.
Her two key learnings from her journey were the importance of having a mentor and coach in your life and saying yes to opportunities and then figuring it out which I am a great subscriber to.
As for books she chose four: “Let Them” by Mel Robbins, “Rise, Sister, Rice by Rebecca Campbell, “The One Thing” by Gary Keller and “Infinite Receiving” by Sue Ashworth
After 25 years in the cake industry, making a royal cake, winning awards, and even popping up on TV, Jenny built and sold her six-figure cake business and trained as a coach. Now, she’s on a mission: to help cake makers build confident, profitable businesses (without losing their sanity or love for baking). Jenny’s not your average coach. She's your biggest cheerleader, business BFF, and the one who makes growing your business actually fun. With her proven strategies and real talk, she supports and empowers bakers around the world. Her membership, Sweet As Success Club, is the go-to place for bakers to level up their business knowledge and technical skills, all while being part of a no-drama, cheer-each-other-on kind of community.
You can connect with Jenny here:
To connect with me and join my group:
https://www.facebook.com/groups/unlikelyguru/?ref=share
https://linktr.ee/AnnGirling
Thank you for listening to Tales of Transformation! If you enjoyed this episode, please leave us a review on Apple Podcasts and share it with your friends.