Today on Memorable Marketing, Bart speaks with Chiara Galfré, a Digital Marketer at Rockfon, the world’s leading acoustic company. The company designs acoustic ceilings and wall panels with the aim of creating a world that sounds good to everyone. Rockfon achieves this through sustainable innovation, leaner manufacturing, and pioneering closed-loop recycling.  

Here, the pair talk about what Rockfon sells, its target audience, and how the company approaches marketing differently depending on the product it is pushing. For example, when promoting high-end products, Rockfon tends to collaborate with various platforms to focus on brand awareness and educational insights, whereas with lower-end products, Rockfon focuses on showcasing the benefits of using their products.

Chiara’s experience mainly revolves around social media, paid campaigns, email marketing, and advising local marketing managers on specific digital campaigns. Currently, in Rockfon, she is in contact with many external platforms such as architectural magazines, and designs campaigns with them.

Chiara also highlights some brands she admires and is inspired by, such as Louis Poulsen, which she describes as being very complimentary to what Rockfon does. Chiara finds the way this brand produces and communicates content interesting and something to learn from.

Memorable Marketing by MediaGroup is a series of interview podcasts with leading senior marketers, holding free-ranging conversations on their careers, outlook and interests. If you want to discuss your business's marketing strategies with MediaGroup, feel free to contact us at: [email protected].