Guest: Sunny Neely, SAP Global Solution Director for Consumer Products

Important links:

• The Future of Consumer Products – Direct-to-Consumer (White Paper)
• SAP Consumer Products

What products do I need to get started with accelerating business outcomes with direct-to-consumer engagements?

• SAP Emarsys Customer Engagement
• SAP Customer Data Platform

Read more about direct to consumer marketing:

• How brands can help consumers make ethically conscious decisions in revenge shopping
• How brands can become equality fit
• DTC Marketing: How Retailers Can Reap Real-Time Engagement Benefits
• The direct to consumer CPG future is here: How CPG brands can win
• Consumer brands and the omnichannel customer: Playing for keeps
• The case for omnichannel personalization: Beyond the sale

If you want to explore our industry portfolio to find the solutions you need to run your business better, faster, and simpler please visit us at sap.com/industries 

Connect with Tom: https://es.linkedin.com/in/tomraftery  or https://twitter.com/TomRaftery

Connect with Sunny: https://www.linkedin.com/in/sunny-neely/ or https://twitter.com/sunnyneely

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The post Episode 41: Seven Key Trends Driving the Future of the Consumer Products Industry first appeared on Industry Insights by SAP.